800-CEO-READ Podcasts Blog
Why read when you can listen? Here are some mp3s of authors discussing their business books. Each month 800-CEO-READ interviews an author.
Some of this year’s books:
10 Rules for Strategic Innovators, Vijay Govindarajan and Chris Trimble
Starting from Scratch, Wes Moss
The Undercover Economist, Tim Harford
True to Our Roots, Paul Dolan
Beyond Reason: Using Emotions as You Negotiate, Roger Fisher, Daniel Shapiro
Grapevine: The New Art of Word of Mouth Marketing, Dave Balter
Executive Intelligence, Justin Menkes
The Rules of the Red Rubber Ball
Brand Autopsy
Escher Cycle, Finn Jackson
–Stephen M. James
www.smjdesign.com
